Different entrepreneurs define success in different ways. This may be the feeling of adrenalin for a serial entrepreneur when they take a new opportunity and find themselves in a new kind of initiative. For another person, success may represent to lead the life they wish to live and reach their material aims. For some it may be autonomy, novelty, excitement, influencing others or providing social benefit.

Your description of success should be able to function as a filter for the decisions you are making. When you have a clear description of success, this will help you know when you will achieve your goal.

You can ask and answer the questions below to begin pondering over what success means to you.

As considering your goals, think beforehand how you will end your work. Will you sell it to restart? Will you create a source for your retirement? Or will you keep hold of it so that you can keep performing the job you like to the end of your life?

Your time is not endless, so do not spend it by living others’ lives.

• How do you know if you are successful or not?
• How do you define the success in relation to your occupation?

Do you have an exit strategy? If so, on which point and how do you think of leaving?