Building Your Brand

Branding should be unique, understandable and consistent.

What you want to see is that the product, service or any other items that your business offers during branding process be positioned as a unique value in the market. You should create clear and consistent messages to reveal what lies in the heart of such unique value.

These should be based on your marketing strategies and goals. The way to convey such messages is not only the ads and promotions you provide, but also your interaction with the customers as well as the prices and customer services you offer play an important role in this process. Branding is supported by means of the website, markers and logos as well as published materials of a business.

Everything that a business does also influences how customers perceive and assess that business.

The Question Card for a Strong Competitive Advantage in the Market

What are my Key Competencies? What is the thing that I do better than my competitors do?

Are my products or services the best of all in the market?

If so, why? And if this is not the case, why?

In which markets or niche markets can I offer better service than any other competitors?

How efficient is my distribution or delivery method?

How can I develop my organisation’s efficiency?

Which unique product or service can I develop?

Areas of Competitive Advantage

For a Distinguished Brand

Competencies